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A Better Way to Trade

Discover how 17-digit VIN-specific valuations boost your bottom line.

More trades. Right price. More profit.

VIN-Specific Accuracy, Backed by a Check

Our easy-to-use interface allows you to generate 17-digit specific appraisals in seconds on any device – in the lane, on the lot, or in the showroom. And the best part? Every appraisal is backed by a check.

Capture More Trades with Real-Time 3rd Party Validation

Live, on-screen valuation adjustments for a vehicle’s options, mileage, condition, and vehicle history report give you the industry’s most powerful consumer education tool for trade-in values delivered with the trust of the TrueCar Brand.

Optimized for Profit

Direct-from-consumer inventory, VIN-specific accuracy, and intelligent lead routing allow you to acquire the right vehicle, reduce acquisition fees, and achieve a favorable cost-to-market.

Nationwide Advertising Now Live

We’re reaching an estimated 185M impressions with national marketing, including TV, radio and digital.

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